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ASUS Zenfone 5 Series launched in PH


PASAY CITY, Philippines (April 14, 2018) –  Thousands of Zenfans all over the Philippines went #Backto5 upon the much-awaited arrival of the Zenfone 5 Series in the country during its official launch last April 14 in the newly-opened One Esplanade in Pasay City.

After all the anticipation and global fanfare that the Zenfone 5 Series garnered during MWC 2018 in Barcelona, Spain, Filipinos finally got their hands on the most Intelligent ZenFones, ZenFone 5Z and ZenFone 5, together with the ZenFone 5Q – the world’s first true quad camera smartphone!

No less than ASUS Global CEO, Jerry Shen, spearheaded the Philippine launch anew, and he was joined by ASUS Global Marketing Operations Head, Marcel Campos, and ASUS Philippines’ Country Manager, George Su on stage to all mark yet another milestone in the country. Qualcomm President and VP for Southeast Asia, Manholtra Mantosh was in attendance as well to celebrate the long-standing and strong partnership between the two companies.

“It is time to give back to those who supported the ZenFones since the very beginning, and our way of gratitude is bringing everyone closer to the best mobile photography experience, which only our ZenFones can truly offer – after all, that is what we are most loved for,” Jerry Shen stated. “Today, we have elevated mobile photography to a new level with the ZenFone 5’s AI-powered cameras, and we are proud to introduce the dawn of Intelligent ZenFones that are sure to give you the greatest photography prowess smartphones can offer.”

The 2018 ZenFone 5 series salutes the first generation ZenFone 5, as it is geared towards championing mobile photography anew. With the ZenFone 5Z and ZenFone 5 bearing the latest Artificial Intelligence (AI) camera technology that can think for its users; as well as with ZenFone 5Q bringing its own photography advancements as the world’s first true-quad camera smartphone, mobile photography will surely never be the same again.


ZenFone 5 and 5Z - AI Cameras that think for you
ZenFone 5 and 5Z – AI Cameras that think for you

ZenFone 5Z is an exciting next-generation 6.2-inch, dual-camera smartphone that comes with a beautiful 19:9 all-screen display (ASUS’s first-ever phone to have this feature) featuring a 90% screen-to-body ratio, packed in a 5.5-inch body size. It’s also the first-ever ZenFone model to harness the power of the latest Snapdragon 845 Mobile Platform with AIE, featuring a 3rd Generation AI platform that includes the Hexagon 685 Vector DSP, Adreno 630 Graphics, and Kryo 385 CPU.

ZenFone 5Z also benefits from the Snapdragon X20 Gigabit LTE modem, delivering speeds that surpass the gigabit barrier for a ‘wireless fiber’ experience, as well as integrated 2×2 802.11ac Wi-Fi and Bluetooth® 5 for ultra-low-power wireless earbuds. The extreme-performance ZenFone 5Z comes with 6GB RAM and 128GB ROM, offering breathtaking performance combined with outstanding energy efficiency for long-lasting battery life.

Zenfone 5 2018 - AI Cameras That Think For You
Zenfone 5 2018 – AI Cameras That Think For You

ZenFone 5 features an exquisitely crafted design, an amazing dual-camera system, and is powered by the latest Snapdragon 636 Mobile Platform. For an instant blast of extra power, the exclusive ASUS AI Boost — available on both ZenFone 5 and ZenFone 5Z — optimizes performance for games and other demanding tasks.

ZenFone 5Z and ZenFone 5 feature intelligent dual-camera systems that adapt and learn, delivering perfect photos every time. Equipped with the latest flagship Sony IMX363 sensor with large 1.4µm pixels, an f/1.8 wide-aperture lens, 120° wide-angle secondary camera, four-axis optical image stabilization (OIS) and AI-enhanced camera features — including AI Scene Detection for 16 different scenes and objects, AI Photo Learning, Real-time Portrait and Real-time Beautification — ZenFone 5Z and ZenFone 5 encourage creativity and free the user to concentrate on the subject rather than the camera.


ASUS ZenFone 5Q Logo

ASUS ZenFone 5Q - Ultra Wide Cameras
ASUS ZenFone 5Q – Ultra Wide Cameras

The ZenFone 5Q is a stylish 6-inch smartphone featuring the world’s first globally-announced true quad-camera system with high-resolution and wide-angle cameras at both front and rear. ZenFone 5Q removes the limits on photographic creativity, with a high-resolution main camera — 20MP Sony at the front, 16MP at the rear — and, uniquely, a secondary 120° wide-angle camera at both front and rear. Unlike rival systems, each camera works independently every time for perfect selfies, wefies, landscapes, portraits or groups shots.

The 6-inch Full HD+ IPS display has a Full View 18:9 aspect ratio and an ultraslim bezel, making the pocket-friendly ZenFone 5Q as compact as a standard-aspect-ratio 5.5-inch phone. Powered by the Snapdragon 630 Mobile Platform, ZenFone 5Q combines incredible performance, optimized power efficiency and a 3300mAh battery with advanced security and convenience features — including NFC, triple-slot SIM/microSD card holder, rapid face unlock and fingerprint recognition — for a mobile experience like no other.


The ZenFone 5 and ZenFone 5Q are officially available nationwide beginning April 14, 2018 and are for 0% interest on Home Credit for 6 months, from April 14, 2018 to June 30, 2018.The ZenFone 5 is priced only at PHP19,995.00 and the ZenFone 5Q is for the affordable rate of PHP 16,995.00.

ASUS ZenFone 5 Onsite Bundles
ASUS ZenFone 5 Onsite Bundles

Onsite buyers of the ZenFone 5 were bundled with a JBL T450 Headset, a JBL Flip 4 Speakers, and an exclusive ZenFone Hoodie; while on-site buyers of the ZenFone 5Q were given a bundle of JBL Clip 2 Speakers, ZenPower Slim 3000, and an exclusive ZenFone Hoodie.

ZenFone 5Z will hit the market within June 2018 for just PHP 29,995.00.

The ZenFone Max M1 also made an appearance during the event. Titled as the BATTERY KING FOR PHOTOGRAPHERS, the newest addition to the ZenFone Max heritage sports a 13MP + 8MP dual rear camera and a 5.5” HD+ Full View Display,  and is powered by a 4000mAh large battery housed inside a 5” design. With a market price of PHP 9,995.00, the ZenFone Max M1 will arrive in the coming weeks.


ASUS Philippines’ Country Manager, George Su, took to the stage and announced that since its first opening, the local team will have hit its 100th store mark on April 15, 2018 – just a day after the ZenFone 5 launch

“One of ASUS’ top most priorities is to bring the best innovations closer to your homes,” Su stated. “I, on behalf of the ASUS family, would like to invite you all to come over and continue to share the experience of incredible technology with us.”

The 100th ASUS store will have opened in Ayala Malls Feliz, Marcos Highway.

For more information on ASUS, the ZenFone 5 series, and other incredible products from ASUS, tune in to the ASUS Philippines Facebook Page and the ZenTalk Philippines Forum.

ASUS Global Press Room: http://press.asus.com
ASUS PH Facebook: http://www.facebook.com/ASUSph
ASUS PH Twitter: http://www.twitter.com/ASUSph
ASUS PH Instagram: http://www.instagram.com/ASUSph
ASUS ZenTalk Forum: https://www.asus.com/zentalk/ph/index_ph.php


RJ Ramirez
RJ Ramirez
Automation explorer, making daily lives easier one code at a time.

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